ONE ON ONE WITH MOX

Without foundations, there can be no fashion.

One of our pride at The Co., is to have members from different industries. One of them is MOX, the mobile-focused arm of SOSV and a sister program to Chinaccelerator in Shanghai. They invest in early to growth stage mobile startups.

We recently spoke to Melody He, an investment partner for MOX accelerator at SOSV.  She started her career in investment banking in Hong Kong and became passionate about technology companies when she worked on Baidu IPO. In 2010, Melody worked with startups to scout talented student startups from top engineer schools in China. She has also run her own startup and worked for series A funded startups – making it easy for her to identify with entrepreneurs going through the same thing.

Given the dynamic nature of the industry, their team must be quick to identify trends and talent. We chat with her to get some insight on what it’s like to help entrepreneurs accelerate user growth and monetization across mobile platforms.

Q: What is one of the biggest challenge in building your business?

There’s not enough time to help each and every one of our startups on a more personal level!

Q: How many companies are you investing in per year?

We are investing in 50 companies per year. [The sheer] number makes it increasingly challenging to give enough attention to our existing portfolios and provide the help they need. 

Q: What is your advice for professionals who want to start business in Singapore?

Find your passion and find a partner to do it with.  Starting a company is extremely challenging and lonely, you need someone you can trust and lean on in difficult times. Also, if you are successful, it’s not fun if you can’t share it with others!

Q: Give us a quote that motivates you:

“I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.”  -John Cage

Q: What advice would you give to startups in general?

I always encourage entrepreneurs to pursue their seemingly crazy ideas, even if they are new and no one has done it. This is exactly why I love being an early stage investor in the technology space.  It’s where the world is being changed.  

To learn more about their team, check out our 42 Questions series, where they interview leading VCs around the world and share advice to startups.  

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