MEMBER SPOTLIGHT – LITERACY BEACONS
You can’t build a community without people, and that’s what The Co. is all about. Our members come together to form a community and collaborate with one another. That’s what one of our members – Zerlina Zhuang did.
Zerlina provides professional writing services to both start-ups and matured companies through her main company Literacy Beacons,
helping clients to put forward engaging contents on their websites and blogs.
WhiskyGeeks.sg is a whisky blog that Zerlina set up with her husband. The blog shares whisky events and news as well as write ups about whisky bars, whisky reviews and distilleries around the world.
We sat down with her to find out why she did what she did and what her plans are for 2018.
Q: Why did you set up two different companies in such a short period of time?
A: I started Literacy Beacons in March 2017 after spending more than a year as a freelancer. One of my clients suggested that I should set up my own company and I took his advice after a discussion with my husband. A short time after setting up shop, we met a whisky online seller through one of the events at The Co. Duxton and we strike up a conversation about a whisky blog. As my husband and I are both whisky lovers, we decided to go ahead with the whisky blog in July, with me and my husband as the owners of the blog and our new friend will help us by introducing us to some of the well-known players in the industry. In return, we will help him out with a post or two whenever he needs them.
WhiskyGeeks.sg is technically not a company as it is under the Literacy Beacons umbrella as our biggest project. However, we have intention of registering it as a company in future if we decide to grow it bigger than just a blog. At the moment, we have no plans to expand it beyond a blog though.
Q: What kind of writing do you do and how does Literacy Beacons links up with whisky?
A: I am a content writer, so I do contents for websites, blog articles, and also write up for magazines. Most of my clients are start-ups and SMEs, but I also work with magazines to cover events and feature stories. I can write almost any content provided that my clients share their ideas and what they want to achieve, but my preference lies in the food and beverages, parenting and education genre.
The only link between Literacy Beacons and WhiskyGeeks.sg is me! As a writer and a whisky lover, it isn’t hard for me to start a whisky blog and write things that I care about. WhiskyGeeks.sg has, in fact, been quite successful and we are meeting a lot of new people in the industry who are starting to take notice of us. It is a blessing and one that I will not take for granted.
Q: What is a typical day for you?
A: I woke up, switched on the laptop and checked my many emails. Then, depending on my schedule, I usually work on an article or a write-up before breakfast or brunch. It is back to the laptop after food and normally, the day ends about 8pm. I try not to work at night but during the peak periods, I can work up to 14 hours a day.
Q: What are your top three New Year resolutions for 2018?
A: I do not like to set new year resolutions, because I do not follow through! What I like to do is to set goals instead. While it may be the same, but the word “goals” seems to gel with me.
My top three goals for 2018 are:
- To grow Literacy Beacons
- To grow WhiskyGeeks.
- To grow Zerlina to be a stronger and more resilient person
I think that covers both my personal and professional lives! Haha…
Q: As an entrepreneur, what is the one advice that you would tell another would-be entrepreneur?
A: Go for it while you are still young! Don’t wait too long or you will lose both the courage and the energy to do it. Being your own boss is tough, but if you keep at it, you will become tougher. In time, you will be successful! As the saying goes, when the going gets tough, the tough gets going!