Stepping Outside Your Comfort Zones Strategically Each business has its own comfort zones. But since VLT Labs started in 2012, they’ve been making sure to keep out of theirs. Starting out, their focus was mainly to create e-commerce stores and businesses. “That was about four years ago when user adoption is not as good as today”, says Andrew. “My dad would never buy things online five years ago, but now he buys things online.